Steve Anderson’s Credibility Building with Feedspace

Steve is no stranger when it comes to creating impact through strong storytelling and building credibility in business. He holds almost 50 years of industry experience. Alongside being an author, Steve also runs a firm named Catalyit, which offers insurance technology guidance and solutions. The firm has been creating impact for the last 4 years, while the book will soon be 6 years old.

With a loyal audience built over years of trust through his work and keynote sessions, the current priority for him was to showcase the overall credibility in a smooth and neat way, to capture new customers.

Even the best books face scepticism in a crowded place like the Amazon marketplace. Customers tend to rely solely on reviews to make purchase decisions. To stay ahead in the game, it became essential for Steve to utilise the voices of his satisfied customers to the fullest.

• Customer feedback was all within Amazon and Goodreads, and not found elsewhere.
• There was no easy way to collect or import testimonials.
• There was no way to show their best reviews over a dedicated landing page.
• There were lost opportunities to build trust with new customers, who were unfamiliar with Steve’s brand.
• There was difficulty in directing customers to view or leave feedback, which can then be handled centrally.

Steve’s team understood that they now needed a simple and effective solution to collect, manage, and display customer feedback.

Here are some pointers on how Feedspace can help them:

• All-in-One Feedback Form: They can now use a feedback form in which they can collect not only text, but also audio and video testimonials. The form can provide complete control with customisation as per preference. This is their All-in-one Testimonial Form, using which they capture different formats of testimonials.
• Wall of Love Page: They can now create a dedicated landing page, which is hosted by Feedspace. The page will showcase the best of audio, video, and text testimonials that Steve’s team will have control over. It will also allow them to add a CTA to divert traffic for book purchases. This is their current Wall of Love, using which they are showcasing credibility and diverting traffic for book orders.
• Import Amazon Reviews: Feedspace helped Steve’s to import Amazon reviews manually into their dashboard. This enabled them to organize and showcase top reviews for The Bezos Letters, ensuring those powerful customer voices reached beyond the Amazon platform.
• Central Management: Steve’s team can now manage all of their feedback end-to-end over the Feedspace dashboard, where the data would also be safe and stored on a cloud server.

After the team decided to go ahead with Feedspace, the setup was done in no time, it required no engineering work.

• Increased Buyer Confidence: Potential customers who were coming from Steve’s website or social media could now see authentic testimonials instantly over the Wall of Love. With Steve holding the control on where to show it and how to show it.
• Content for Marketing: The authentic testimonials also turned out to be valuable marketing assets. Quotes, videos, and audio clips can now be used in email campaigns and Instagram posts. The central dashboard made it easy and quick for such activities.
• Simplified Workflow: Instead of juggling screenshots or importing reviews one by one, the team now had a single place to handle everything with the added safety of a dedicated cloud server.
• Higher Conversion Rates: While the exact numbers are private, the team did see a visible impact in the numbers when compared to before, after the introduction of Feedspace.

With Feedspace, the challenges that were long overdue were solved all at once, allowing the team to focus on their core goals.

As the best-selling author of a book that's available across 18 languages and has been featured on over 50+ podcasts. Steve wanted to make sure that the same credibility is showcased through customers' voices to attract newer audience. And for that, Feedspace turned out to be the perfect solution, which made their life easy.

Whether you’re an author, entrepreneur, or product creator, one thing’s clear:

If your product deserves trust, it deserves Feedspace. Sign up now! It's free!