Table of contents
- Why Are Video Testimonials So Powerful?
- 10 Things to Look at Before Investing in Video Testimonial Software
- Top 7 Video Testimonial Software
- Which Video Testimonial Software Is Best for You?
- Conclusion
Top 7 Video Testimonial Software
Why Are Video Testimonials So Powerful?
In simple terms, video testimonials are powerful because they put a real face and voice behind your brand, which builds trust in a way that text alone cannot. Video testimonials are powerful indicators of social proof.
It’s like having a satisfied customer speak directly to your potential clients, sharing their genuine experiences and emotions.
This personal touch makes your product or service feel more relatable and trustworthy, helping to bridge the gap between interest and decision.
5 Key Reasons Why Video Testimonials Are So Powerful:
- Authenticity: Seeing a real person share their story makes the experience more genuine and believable.
- Emotional Connection: Videos capture emotions, like excitement or relief, that resonate with viewers on a deeper level.
- Relatability: People connect with others who have similar challenges or goals, making the testimonial more impactful.
- Versatility: You can use video testimonials across multiple platforms, from your website to social media, maximizing their reach.
- SEO Benefits: Videos keep visitors on your site longer, improving your search engine rankings.
In short, video testimonials allow your potential customers to “speak” directly to your past customers. This helps build trust and credibility, making them an essential tool for any business.
Mastering the art of video testimonials can be a sure shot way to enhance customer loyalty, increase conversions and build credibility.
10 Things to Look at Before Investing in Video Testimonial Software
| Feature | Explanation |
|---|---|
| Pricing and Subscription Plans | Know what you’re paying for. Check the cost of each plan, especially if you’re planning to expand. Fees can add up quickly. |
| Ease of Use and User Interface | The tool should be easy to navigate. A clean, intuitive interface saves time and encourages more frequent use. |
| Integration with Existing Platforms | Make sure the software integrates well with the platforms you already use, like WordPress or your CRM. Saves you a lot of hassle. |
| Customization Options | Look for tools that let you customize testimonial forms, widgets, and display styles. Helps you maintain brand consistency. |
| Video Quality and Editing Features | Good video quality is key. Tools with built-in editing features can help you polish testimonials without extra software. |
| Testimonial Collection Methods | The easier it is for customers to leave testimonials, the better. Look for multiple collection options like links, emails, or embeds. |
| Management and Organization of Testimonials | Tools should allow you to easily sort, tag, and search testimonials. Helps you find the best ones quickly. |
| Sharing and Embedding Capabilities | You should be able to embed testimonials on websites and share them on social media easily. The more versatile, the better. |
| Customer Support and Training Resources | Ensure there’s strong customer support and helpful resources like tutorials. Crucial for getting the most out of the tool. |
| Customer Reviews and Feedback | Read reviews to understand real user experiences. Look for consistent praise or complaints to gauge the software’s reliability. |
Top 7 Video Testimonial Software: Free and Premium Options
1. Feedspace
Feedspace is the best video testimonial software that lets you easily collect text, audio, and video testimonials. You can manage customer reviews all in one place and showcase them exactly how you want.
From small businesses to large corporations, people love it because it’s easy to use and keeps all your reviews and feedback neat in one spot.
Key Features of Feedspace
- All-in-One Form
People can send you text, audio, or video testimonials using one simple form. No need to use different tools or forms.
- Organize & Manage
Keep all your feedback in one dashboard. You can sort by form, source, or type to find what you need fast.
- Select & Showcase
Pick your favourite stories and post or add video testimonials on the website or social pages. You can also pull customer reviews from Google, Amazon, and other platforms to show everything together.
- Wall of Love & Widgets
Make a wall of love with a page full of your best feedback or a review widget. You can put it on your website or even in emails so peope see real, happy customers.
Feedspace Pricing
Feedspace pricings are affordable with three plans for all kinds of users.
- Startup – Free Forever ($0/month)
1 Workspace, 1 Wall of Love, and extension access. Perfect if you’re looking for a free testimonial collection tool.
- Professional – $21/month ($249 billed yearly)
All the good stuff unlocked. You get a custom domain, auto-sync reviews, and unlimited widgets.
- Business – $63/month ($749 billed yearly)
Everything in Professional plus unlimited forms, API, and Webhook access.
You can also connect Feedspace with WordPress, Webflow, and Shopify in just a few clicks.
Pros and Cons of Feedspace
Pros
- Collect video, text, and audio testimonials easily in one place. No more switching between multiple tools or platforms.
- Very easy to use, add, and share customer testimonials. It’s designed to make testimonial management completely stress-free.
- Easy integrations and works with many popular tools. You can expect a smooth experience without any technical hassle.
Cons
- The free plan has fewer customisation options. But you can upgrade anytime to unlock full control and more ways to showcase your testimonials.
Feedspace Use Cases
- Online Course Creators: Show student videos to get more signups. Prospective students can see real results from real people.
- HR Teams: Share employee stories to attract new hires. It helps candidates understand your company culture.
- Agencies Showcase client results to win more projects. Potential clients can see what you’ve delivered before.
- Restaurants: Feature happy customers enjoying their food to attract diners. New visitors get a clear idea of what to expect.
- B2B Companies: Create a Share client success stories to build trust and close deals faster. It shows your services have worked for others.
- SaaS: Highlight user feedback to increase credibility and conversions. Potential users see proof that your product actually works.
- E-commerce Stores: Add real customer testimonials to boost sales. Shoppers feel more confident making a purchase.
Feedspace Rating Over Trusted Platforms
G2 | 4.7/5
Product Hunt | 4.8/5
AppSumo | 4.9/5
People like Feedspace because it’s simple, quick, and easy. Customers just don’t call it the best testimonial collection tool without a reason.
Summary
Showcasing credibility is the only way for a business to build trust and scale. If you want to build trust with real people’s words without making things complicated, Feedspace is the way to go.
Grow your business with Feedspace!
Easily collect and share testimonials, simplify feedback, and speed up your success. Get started today!
2. Trustmary
Trustmary is designed to help businesses effectively collect, manage, and display customer reviews and testimonials.
Known for its user-friendly interface and robust automation features, Trustmary simplifies the process of gathering feedback, allowing you to build trust and credibility with potential customers effortlessly.
Key Features of Trustmary
- Automated Review Collection: Trustmary offers multiple ways to collect customer reviews, including emails, SMS, and web forms.
This flexibility allows you to customize your approach, whether it’s through automated emails or personalized review requests. You can also use NPS (Net Promoter Score) and CSAT (Customer Satisfaction) surveys to get valuable insights into your customers’ experiences.
- Review Display: Once you have collected those glowing testimonials, Trustmary offers creative ways to display them. You can use widgets, pop-ups, or even dedicated landing pages on your website to showcase reviews. This not only helps in building trust but also improves your website’s SEO with rich snippets, making your testimonials stand out on search engines.
- Review Marketing: Collecting reviews is just one part of the puzzle. Trustmary helps you take it a step further by incorporating these reviews into your marketing efforts. Share them across social media, integrate them into email campaigns, or turn them into compelling case studies. This way, you can attract more potential leads and drive higher conversions by showcasing real customer experiences.
- Review Analytics: To make the most out of your testimonials, you need to understand how they’re performing. Trustmary provides comprehensive analytics that let you track your NPS scores, see how reviews impact conversions, and analyze customer satisfaction trends. This information can help you make smarter decisions and optimize your customer engagement strategies.
Trustmary Pricing
Now, let’s look at how much Trustmary will cost you. They offer various pricing plans to cater to different business needs, making it easier to find one that suits your requirements.
- Solo Plan: Free, with up to 5,000 widget views and 5 survey responses per month. A great option if you’re just starting out and want to test the waters.
- Starter Plan: $171/month, offering 25,000 widget views and 50 survey responses per month. Perfect for mid-sized businesses that need more flexibility.
- Business Plan:: $59/month, offering 100,000 widget views and 50 survey responses per month. Perfect for mid-sized businesses that need more flexibility.
- Scale Plan: $418/month, which gives you 100,000 widget views/month and 250 survey responses per month. Best for larger enterprises with higher traffic and feedback needs.
- Custom and Enterprise Plans: Tailored solutions that come with personalized support, advanced features, and dedicated account management for larger organizations.
These pricing options provide flexibility depending on your business size and needs. While the costs can add up for more advanced features, many find the investment worthwhile for the functionality and support offered.
Pros and Cons of Trustmary
Every tool has its strengths and areas for improvement. Here’s a closer look at what users have to say about Trustmary:
Pros:
- User-Friendly Interface: Trustmary’s layout is intuitive, making it easy for you to navigate and use, even if you’re not a tech expert.
- Automation Capabilities: The ability to automate review collection, such as sending out NPS surveys, ensures you’re always gathering fresh feedback without manual effort.
- Seamless Integration:: It works well with platforms like HubSpot, allowing you to manage feedback within your existing systems.
- Responsive Customer Support: Users have consistently praised the quick and helpful customer service, which can be a game-changer when you need assistance.
Cons:
- Cost: Many users find that the cost of the monthly plans could be reduced. Additionally, compared to other tools, it is a bit on the pricey side (even without add-ons).
- Limited Customization Options: Some users feel that the platform could offer more flexibility in customizing the appearance of testimonials to better match their brand.
- Reporting Limitations: While useful, the analytics features may not be as detailed as some businesses need, particularly for in-depth data analysis.
Trustmary Review
Here are some of the reviews Trustmary received from its users.
| Platform | Trustmary Rating |
|---|---|
| G2 | 4.6/5 |
| Product Hunt | 4.9/5 |
| GetApp | 4.6/5 |
Many users appreciate Trustmary’s ease of use and its ability to collect testimonials through automated requests, which removes the manual effort of reaching out to customers individually.
The platform’s customizable widgets also allow businesses to display reviews in a way that best aligns with their branding and website design.
However, for the high price paid, some users mention that while Trustmary offers robust features for collecting and displaying testimonials, the customization options for design elements are somewhat limited compared to some other tools.
For teams looking for extensive design flexibility, this might be a consideration, but overall, Trustmary is highly regarded for its effectiveness and simplicity in managing customer feedback.
Summary
Trustmary is a well-rounded video testimonial software that helps large businesses collect, manage, and leverage customer reviews to build credibility and engage more effectively.
While it offers strong automation and integration features, some limitations in customization and analytics may require consideration. Additionally, many businesses might find it unaffordable.
Overall, if you’re looking for a tool to streamline your testimonial management and enhance your marketing impact, Trustmary is a solid choice that could be worth the investment.
3. VideoAsk
VideoAsk is created by Typeform that allows businesses and teams to collect feedback, engage with users, and manage leads through personalized video conversations.
VideoAsk focuses on interactive, asynchronous video interactions, which can be used for customer feedback, onboarding, or even lead qualification.
However, while it offers a range of features that cater to different needs, it also comes with a few limitations that should be considered.
Key Features of VideoAsk That Stand Out
VideoAsk provides a variety of features designed to make video interactions more effective:
- Video Request Forms With VideoAsk, you can create tailored video prompts to fit different needs—whether it’s for client feedback, employee onboarding, or lead qualification. Users can respond via video, audio, or text, providing flexibility and accommodating various preferences.
- Interactive Video Chatbots: You can build video chatbots that guide users through specific workflows, like booking a demo or getting answers to
