How to Use Video Testimonials to Improve Your Client Onboarding Experience

Your new users just signed up—but they’re still deciding if they trust you. The next few seconds are everything. They're full of potential, and at the same time, they’re also full of uncertainty. New users want to believe they’ve made the right choice, but without trust, even the best product can feel overwhelming.

That’s where many onboarding experiences can make an error and fall short. Confusion, hesitation, or a lack of social proof can slow everything down. Clients take longer to see value, and teams spend more time hand-holding than they need to.

This is the problem that a large number of companies across the world face (especially when it comes to online shopping).

The fix? Show, don’t tell. Real stories from real people are exactly what you need. Authentic, credible, and trustworthy testimonials can be a powerful way to do this. Even better? Video testimonials. They allow you to showcase, add a face, add emotions, and even add body language.

Utilizing video testimonial software can be a sure shot way of ensuring that you have to put in minimal work while generating maximum output.

Why Video Testimonials Outperform Written Reviews

Let’s face it. Written reviews are helpful, but they only go so far. A few lines of text can't capture someone’s excitement or show the impact your product actually had on their life.

Video testimonials, on the other hand? Those are different.

Your customers directly get to see someone’s face light up, hear the tone in their voice, catch the little bloopers and laughs that make it feel authentic and real. Raw honesty builds trust instantly.

In fact, almost 9 in every 10 marketers state that their users understand a product better if they’ve utilized video testimonials.

Video testimonials are the most powerful form of social proof.

People relate to other people. And when they see someone who looks or sounds like them saying, “This worked for me,” they’re far more likely to believe it. Social proof of this kind gives more credibility and increases the likelihood of opportunities popping up for making a conversion.

Feedspace - Testimonial Collection Software

If the idea of collecting video testimonials sounds like a lot of work, let us offer you a worthy solution—Feedspace.

Feedspace is a testimonial collection software. Its clean interface allows you to manage, capture, showcase, and embed testimonials in video, audio, or text format. Feedspace allows you to generate a simple form using prompts, which can be shared using a single link or a QR code.

How Feedspace Works

• Generate a review request form in seconds using a single prompt.
• Import reviews from top platforms, capture them with forms, and embed the collected reviews on your website.
• Create a dedicated Wall of Love to add to your website.

You can customize the form with branded questions, hide logos, or adjust visuals to suit your customer experience. Want to give it a shot? Create your first form –it’s free!

These collected videos can directly be displayed on your very own dedicated Wall of Love–a collection of testimonials left behind by past customers that can be embedded onto your website, in your emails, and more.

Embedding Testimonials Directly Into Your Onboarding Flow

Let’s say that you manage to transform your testimonial collection requests and gather enough testimonials to make an impact. The question that arises now is what exactly do you do with it?

The best place to start? Right within your onboarding flow.

When someone’s just signed up, they’re looking for reassurance. A potential client realizing that there have been others who were in the same spot as they are in now, is a big factor in giving that final push. That kind of relatability eases nerves and builds confidence instantly.

Where to Place Video Testimonials for Maximum Impact in Onboarding

Stage 1: Welcome / Sign-up Confirmation

From Onboarding to Advocacy: Building a Feedback Loop

Getting a customer right through onboarding is a definite win. But turning them into an advocate for your brand? That’s the real goal.

Let me tell you the secret: it’s to keep the conversation going throughout the customer journey. Feedspace makes it easy to collect fresh testimonials at key milestones—like when a customer finishes a tutorial, hits their first goal, or sticks around for a full year.

You can set up reminders, automate follow-ups, and build workflows that gather feedback without any extra effort from your team. It becomes a natural part of the journey.

And because these stories come straight from your happiest customers, they don’t just build trust. They build perpetual momentum. Before you know it, you’ve built a community of people advocating for your brand and telling others why they should too.

How to Use AI UGC & Avatars to Scale Onboarding Experiences

Real video testimonials will always be the gold standard. But there’s a growing place for tools like AI generated content and AI avatar, —especially when you’re trying to scale your onboarding experience.

These AI UGC tools can help you:

• Create consistent walkthroughs using AI avatars that feel personal and polished
• Benefit onboarding flows, making them more comprehensive and convincing.
• Simulate customer-style content for early-stage products that don’t have many real reviews yet
• Generate explainer videos for seamless onboarding and help with implementation for different use cases.

Used wisely, AI UGC doesn’t replace human stories. It fills in the gaps and helps you deliver a more comprehensive onboarding experience. With Feedspace, you can mix real testimonials with AI-powered visuals and strike the right balance between human connection and smart automation.

Why Feedspace Should Be Your Core Trust-Building Tool

At its core, onboarding is about making a human connection. That’s exactly what Feedspace helps you do.

It captures real feedback in a format that people can trust. Then it gives you the capacity to manage, capture, and share that feedback where it’ll have the biggest impact. Whether you're trying to shorten time-to-value or encourage long-term loyalty, Feedspace has your back.

AI can help with consistency, but it’s the human stories that win people over. Feedspace makes sure you never run short on those.

Conclusion

If you want to speed up onboarding, build stronger relationships, and create long-term loyalty, it all starts with trust.

Real voices, seen on video, are the most powerful way to build that trust. And Feedspace makes the entire process, right from collection to showing off and embedding testimonials, a seamless experience.

Let your customers do the talking, and let their stories do the convincing. Try Feedspace today .