Comprehensive List of Marketing Statistics

• There are now 5.17 billion social media users across the globe.
• The average person is active on 6.7 social networks each month.
• 143 minutes per day, that’s how long the average internet user spends on social media.
• TikTok holds the fastest growth crown, doubling (100% user growth) between 2020 and 2022.
• From Q3 2022 to Q3 2023, TikTok’s monthly active users shot up by 13%.
• 320 million new social users joined between Jan 2023 and Jan 2024.

What does this mean? Even if the growth looks a bit slower lately, it’s only because almost everyone’s already on. Still, there are tons of opportunities, especially for brands that mix things up and don’t just stick to one channel.

Organic reach is dropping, but the world isn’t done with social ads, far from it:

• $219.8 billion in 2024: Total global social ad spending.
• By 2028, $255.8 billion will be spent on mobile social ads alone.
• Overall ad spend is set to climb by 6.1% this year.
• Social media ads = 28.8% of all digital ad dollars.
• Businesses spend about 8.7% of revenue on advertising.

Bottom line: as reaching your audience “for free” gets harder, paid social is essential. Expect targeting, creativity, and platform-savvy to matter even more going forward.

• 47% of marketers plan to use more AI this year.
• 46% of B2B companies will ramp up account-based marketing.
• 45% expect to invest more in social marketing tools.
• 43% want more analytics.
• 42% will spend more on video tools.
• 41% of B2Bs will increase their video marketing budgets.
• 81% of non-exec employees now have a hand in purchase decisions.
• 81% of non-exec employees now have a hand in purchase decisions.
• 76% of B2B companies have a proper marketing plan.

• 45% are putting more into content marketing this year.
• 69% are increasing their video marketing spend.
• Global digital ad spend is expected to hit $645.8 billion by year-end.

• Websites with testimonials have 45% more traffic than ones without.
• Having at least 10 reviews means a 15–20% traffic boost over Google Business listings.
• If you have better star ratings (3 to 5) = up to 25% more clicks from Google results.
• 5-star businesses earn 69% of the total clicks on Google’s top listings.
• Reviews contribute nearly 10% to total search engine ranking factors.

• 64% of businesses think chatbots improve customer support.
• 88% of B2B teams want 10–30% of their content to be interactive.
• 42% aim to invest more in virtual/augmented reality.
• 34% of shoppers don’t mind talking to AI bots.
• 25% of small businesses still skip an H1 tag on their homepage!
• Brands with blogs get 434% more indexed pages.
• 46% of all Google searches are for something local.
• Short, punchy voice search answers work; the average is 29 words.
• Nearly half (49%) of businesses say video grows revenue faster.