Testimonial types include written, audio, and video endorsements from satisfied customers or clients. The purpose of any type of testimonial is to build credibility, trust, and confidence in a brand, product, or service through authentic customer voices.
Introduction
About 78% of people check online reviews before buying something.
That number says a lot. People don’t just look for products; they look for trust. Testimonials do that job perfectly; they show real experiences from real customers. The only challenge? Getting them right. This guide helps you do that step by step.
What Are They?
Testimonials are stories from customers. They share how your product or service worked for them. They help potential buyers trust your brand, much like word-of-mouth does, but online.
Types of Testimonials
There are different ways to collect and show testimonials. Here are the most common ones:
1. Text Reviews
These are short text reviews shared via email, forms, or messages. They’re simple but authentic.
2. Video Testimonials
Video adds emotion. Seeing customers talk and smile makes it easier for others to believe them. Tools like Feedspace help you capture and share video testimonials easily.
Try it now and see how quick it is.
3. Interview Testimonials
These feel like short conversations. You ask questions, and customers answer naturally, almost like a podcast or webinar.
4. Social Testimonials
These appear on platforms like Instagram, Facebook, and TikTok. Posts, comments, and stories all count; they are quick, authentic, and easy to connect with.
5. User Reviews
These usually have star ratings or brief feedback. They are easy to share and will showcase trust to potential visitors.
Mix a few of these types to check what works out best for you.
Why Testimonials Are Important
1. Build Trust
They give proof. When people read honest experiences, they feel safe choosing you.
2. Create Connection
Good testimonials show emotion and real people. That helps your brand feel human.
3. Help Decide
If others had a great experience, new buyers are more likely to say yes.
Feedspace helps you collect, manage, and display Testimonials easily to keep those stories flowing.
How to Build a Testimonial Strategy
1. Pick the Right Platform
Ask for testimonials where your audience already is, through email, social media, or a quick form.
2. Ask Better Questions
Good questions bring better answers.
Product Example:
- Good: “Can you share a moment when our product made a difference for you?”
- Bad: “Do you like our product?”
Service Example:
- Good: “How did our team help when you needed support?”
- Bad: “Was our service okay?”
3. Ask at the Right Time
Catch your customers when their experience is fresh. Use QR codes, short forms, or Text Feeds from Feedspace to make that easy.
4. Make It Simple
The easier it is to leave a review, the more people will do it.
5. Customise Templates
The testimonial page should match the brand style. Feedspace also gives you ready-to-use review form templates according to industry.
Pro Tips to Use Testimonials Better
1. Create a testimonial page
Build a single page on your site to show all reviews. Use a wall of love or a review widget to achieve this.
2. Add testimonials to proposals
Use real customer voices in your sales decks and bids. It builds trust.
3. Turn testimonials into stories
Expand a great testimonial into a short blog or success story. Share real wins publicly.
4. Choose where to show testimonials
Add them to your homepage, product pages, or a dedicated reviews page.
5. Use them everywhere
Post snippets on social media, include them in your emails, and in your pitches.
6. Keep testimonials updated.
Regularly do this to show your business is creating impact every day.
7. Make it easy for yourself
Regularly do this to show your business is creating impact every day.
8. Use real stories
Show actual customer results. Results sell better than promises.
9. Turn reviews into content
Create case studies, quotes, and success stories. They improve trust.
10. Show social proof at key moments
Use testimonials on landing pages and checkout pages to boost conversions.
11. Track results
See which feedback converts and adjust your approach.
Conclusion
Customer stories are the best way to build trust and grow a business. Gather real feedback, organise it, and share it where others can see. Use Feedspace to make it easy. Start today, and watch your reputation grow, because real stories are the best sales pitch. Start your free trial now!.
