What are the benefits of video testimonials?

Publish Date:

 

Jan 29, 2024

5 min read

What are the benefits of video testimonials

According to studies, conversion rates increased by 380% when customer testimonials were placed alongside more expensive items. And 90% of users who shop or make purchases online say seeing a video about a product helps in making decisions. Imagine combining the two: putting testimonials and videos together.

That creates what is known as a customer video testimonial. They are very effective marketing assets because they grab a viewer’s attention well. They also help make decisions by showing things visually, giving the audience a chance to understand a product like it is being explained by another person.

Clearly, video testimonial benefits are many. Let us dive into them to see why they are so effective.

What is a Video Testimonial?

what is video testimonials

Video testimonials are short clips in which a user shares their experience with a brand, product, or service. They talk about the positives and why they recommend it to others. It is like a personal recommendation in video form.

Customer video testimonials work better than static testimonials due to its deeper impact. A person sits and talks to the camera, and that adds a personal touch.

Benefits of Using Video Testimonials

Builds Trust Through Authenticity

Trust builds faster when a real person talks in the video and vouches for the product or brand than when someone just reads text reviews.

Increases Engagement and Retention

A video grabs attention and retains it better because people often pause to watch videos while browsing the internet or scrolling social media.

Boosts Conversion Rates

Video testimonials and client feedback videos can push a potential lead to click the “Buy Now” button. Embed them on your pricing or checkout page to get more conversions.

Highly Shareable on Social Media

A library of video testimonials can easily be used as content for social media. It helps build your own presence online in a time when almost every brand is on social media.

Demonstrates Credibility and Expertise

Videos from clients, executives, decision makers, or well-known industry leaders generate more views and engagement. Sharing them on LinkedIn, Twitter, or other social profiles can increase brand visibility.

Versatility Across Marketing Channels

Video testimonials can be used in email campaigns, online ads, newsletters, case studies, and presentations. Creates a better brand perception and improves credibility.

Must Read - 10 Best Video Testimonial Examples 🔥

Why Feedspace.io is the Ideal Solution for Video Testimonials

why feedspace is better for video testimonials

Feedspace was built to collect, manage, and market testimonials, especially video testimonials, because of the benefits above.

Get a Workspace:

When you create a Feedspace account you get a workspace. This is where all the customer video testimonials you receive are stored, and you can interact with them.

Build Forms:

You can design forms for different purposes. Create different forms for specific features or audience types.

Request:

You can request video testimonials from users by sharing the form link or a QR code generated for the form.

Collect:

Once the form is sent, testimonials start coming in. They are collected and arranged in your workspace, with sections for forms from different audiences.

Manage:

In the workspace, you can add, delete, or modify details like user names, company, or designation.

Simple Interface

The interface is simple and easy, letting you start immediately without the need for a tutorial.

Multi Platform Support:

You can import video, audio, or text testimonials from platforms like Google, Facebook, Trustpilot, and 40+.

Round-the-clock support:

Feedspace support is available 24/7 for all issues, big or small.

SEO Advantage:

Original content from video testimonials is favoured by Google. Featuring testimonials on your website improves visibility.

Enterprise Plans

Feedspace offers curated plans for businesses that need certain features. Small businesses, local stores, freelancers, NGOs, and non-profits can also use Feedspace.

Check out also - Improve Your Local Search Rankings with Customer Reviews 🔥

Steps to Start Using Video Testimonials

how to use video testimonials

Sign Up

Create a Feedspace account using email or Google.

Get Onboarded

Feedspace provides a walkthrough, workspace, and dashboard for you.

Build Forms

Design video testimonial forms. A new form can be ready in under five minutes.

Start Collecting

Share the form via QR code or link. Users start sending testimonials.

Manage

Access all testimonials anytime from your Feedspace dashboard.

Setting up a Feedspace account to collect video testimonials is that easy. No technical knowledge is needed.

Conclusion

44% of marketers spend more than $15,000 on one testimonial video from agencies. With Feedspace, you and your team can manage video testimonials yourself. Collecting content for marketing is easier, faster, and simpler with Feedspace.

Sign up for a free Feedspace account today to create your first form and start building a library of video testimonials.

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Rahul Pai
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