How to Add Testimonials to Your WordPress Site Using a Plugin (2025)

Nothing fosters trust more than hearing about your company from someone who has already invested in it. Testimonials with real voices, real outcomes, and real influence are magical.

What's the best part? It doesn't have to be difficult, time-consuming, or tech-savvy to add testimonials to WordPress. With the correct resources and a clever strategy, you can convert client endorsements into compelling evidence with just a few clicks.

Whether you're using a plugin or a page builder, there are countless ways to add testimonials to WordPress in a way that boosts credibility and drives conversions.

Let’s explore how you can effortlessly gather, showcase, and optimize testimonials on your WordPress site.

What Are WordPress Testimonials?

WordPress testimonials are user-submitted reviews or endorsements displayed on a WordPress website to highlight positive feedback from customers, clients, or users. They help build trust and credibility by showcasing real experiences with your product, service, or brand. You can easily add testimonials to WordPress using plugins or built-in tools to enhance your site’s authenticity and engagement.

These testimonials are usually shown as

• Text quotes with customer names and photos
• Star ratings or short reviews
• Video testimonials
• Sliders, grids, or popups for visual appeal

WordPress allows you to add testimonials to WordPress manually using blocks or shortcodes—or use testimonial plugins like GS Testimonial, Strong Testimonials, or WP Testimonials to manage and display them more effectively.

Why Customer Testimonials Still Matter in 2025

We all still read reviews before making a purchase in 2025. A few words from a happy customer can have a big impact on your choice. They validate your claims, put your service in a real-world context, and ease buyers' anxiety. However, the majority of companies either underdeliver or overcomplicate the process to add testimonials to WordPress, missing out on the trust and conversions that real feedback can deliver.

When integrated properly, especially as part of broader technical SEO services, testimonials can enhance site structure, boost engagement metrics, and support higher rankings.

Must-Have Features in a WordPress Testimonial Plugin

Not all testimonial plugins are created equal. Here are the features to consider when choosing one:

Best WordPress Testimonial Plugins to Use in 2025

Let’s explore some of the most trusted and feature-rich testimonial plugins available in 2025:

GS Testimonial Plugin

A powerful and flexible plugin, GS Testimonial is perfect for businesses of all sizes. It offers a clean admin panel and 10+ layout views, including grids, sliders, tables, popups, drawers, and filterable views.

Key Features:

• Multiple display layouts (slider, list, grid, etc.)
• Custom fields: star rating, client photo, company info
• Responsive and mobile-optimized
• Shortcode generator with parameters
• Gutenberg and Elementor compatible
• Filter by rating or category
• Front-end submission form (Pro)

What Makes This Plugin Stand Out

The GS Testimonial plugin offers unmatched flexibility for displaying testimonials creatively. Whether you're showing feedback in a popup or in a horizontal scroll, it's got you covered.

Strong Testimonials

A powerful and flexible plugin, GS Testimonial is perfect for businesses of all sizes. It offers a clean admin panel and 10+ layout views, including grids, sliders, tables, popups, drawers, and filterable views.

Key Features:

• Multiple display layouts (slider, list, grid, etc.)
• Custom fields: star rating, client photo, company info
• Responsive and mobile-optimized
• Shortcode generator with parameters
• Gutenberg and Elementor compatible
• Filter by rating or category
• Front-end submission form (Pro)

Best Suited For

Small businesses and service providers are looking for a solid all-in-one solution.

WP Testimonials with Rotator Widget

This lightweight plugin lets you create rotating testimonial carousels without much setup.

Key Features:

• Shortcode-ready
• Rotating carousel view
• Multiple testimonials on a single page
• Star ratings and client images
• Simple interface

Best Suited For

Users who want minimal setup with a clean display.

Easy Testimonials

A beginner-friendly plugin that offers both simplicity and decent features.

Key Features:

• Star rating system
• Testimonial categories
• Shortcode and widget support
• Sidebar testimonial display
• Schema markup support for SEO

Limitations:

Design customization is limited in the free version.

Testimonials Widget

As the name suggests, this plugin lets you display testimonials in widgets, carousels, or random displays.

Key Features:

• Shortcode-enabled
• Random display support
• Shortcode and widget support
• Author name, job title, and company fields
• Tag-based filtering
• Animation effects

Best Suited For

Those who want to include testimonials in sidebars and footers.

How to Add Testimonials to WordPress: Step-by-Step

Step 1: Make It Easy for Customers to Share Testimonials

People wish to assist. However, they won't create a masterpiece or search for a link.

Here's how to make it simple:

• To include a basic testimonial form on your website, use a plugin such as Solid Testimonial or WPForms.
• Following a successful project or purchase, send your best clients a direct link.
• Use questions such as

"What changed for you after using our service?"

"What would you say to someone who is thinking about us?"

"What outcome caught you off guard the most?"

You're telling a story, not just requesting compliments.

Step 2: Curate Strong, Relevant Testimonial

Not all testimonies must be brand-new. Make sure your testimonies are clear and accurate.

Good: "I launched the homepage of my startup using [your plugin]." completed in two hours. saved thousands of dollars.

Meh: "Excellent assistance. I would advise.

Select testimonies that:

• Address typical objections
• Mention particular outcomes.
• Make use of emotive, relatable language.

Step 2: Curate Strong, Relevant Testimonial

Not all testimonies must be brand-new. Make sure your testimonies are clear and accurate.

Good: "I launched the homepage of my startup using [your plugin]." completed in two hours. saved thousands of dollars.

Meh: "Excellent assistance. I would advise.

Select testimonies that:

• Address typical objections
• Mention particular outcomes.
• Make use of emotive, relatable language.

Advice: Sort reviews by type of client, service, or product. Visitors can more easily identify with the comments.

Step 3: Use a WordPress Plugin to Display Testimonials

You're using WordPress! So, make the most of it.

The following three plugins make it simple to display testimonials:

1. Filter, list, slider, and solid testimonial grid views

• Custom fields, client photos, and star ratings
• SEO-friendly and lightweight
• Lightweight and SEO-friendly

Ideal for companies seeking simplicity in customization.

2. Powerful Testimonials

• Simple styling choices
• Integration of front-end forms

For lean setups, this feature is especially helpful.

3. Reviews of the Site

• Star ratings
• Examine the responses and voting

It is not so much a visual showcase as it is a platform similar to Yelp.

Pick one that appeals to you. Then concentrate on content rather than code.

Step 4: Place Testimonials Strategically to Boost Conversions

They belong elsewhere besides your homepage. Try:

• Pages for services: Combine with a quote from a case study.
• Price page: Include endorsements to lessen sticker shock.
• Lead or checkout forms: Provide a tangible outcome to support the "yes."

Bonus tip: make use of a subtle yet effective testimonial slider that is either floating or sticky.

Step 5: Keep Your Testimonials Fresh and Relevant

Testimonials that are outdated turn people off. Develop the habit:

• Set a reminder on your calendar to update them every three months.
• Highlight recent victories or client recognition.
• Use the slider or filter features of your plugin to dynamically rotate testimonials.

Your website will feel alive if it does.

Although it helps, fancy videos are not necessary.

Testimonials in writing are very good. However, video? It's gold.

Begin modestly by asking clients to take a 30-second video with their phones. The persuasiveness and genuineness of that strategy will astound you.

TL;DR: This is the strategy for testimonials.

• When they're relaxed, ask the appropriate question.
• Make responding simple with prompts and forms.
• For a responsive and attractive display, use a plugin.
• For maximum conversion, place strategically.
• Continue adding new, pertinent voices.

Your most effective marketing team is your satisfied customers, and they do it for free. All you have to do is give them a stage and put them in the spotlight.

Conclusion

Adding testimonials to your WordPress website doesn’t have to be complicated. With the right plugin or page builder, you can add testimonials to WordPress effortlessly—collecting, managing, and displaying authentic customer feedback in just a few clicks. Whether you're using a dedicated testimonial plugin like GS Testimonial or leveraging blocks in Elementor or Gutenberg, the process is quick, flexible, and highly effective. By showcasing real experiences, you build trust and turn satisfied customers into your most powerful marketing asset. Start now, add testimonials to WordPress with ease, and allow your website to showcase its true potential.