Oye Treats Trust Building

Oye Treats used Feedspace to showcase its credibility, which helped it increase its online orders.

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Founded:

2023

Location:

India

Industry:

Food and Beverage

Introduction

Oye Treats was started with a vision to be a one-stop solution for online food ordering, whether at 3 p.m. or 3 a.m. With their cloud kitchen being operational from 2023. Speaking of 2025, they already have captured a good amount of regular customers in their surrounding territory.

When they started in 2023, they observed the traction grow rapidly. Repeat orders and word of mouth marketing worked in their favour. Their customers were in the age group of 20-30, with most being bachelors and students that wanted to grab a quick bite in the middle of the night.

Since then, for visibility, they have sponsored one TED conference as a food partner; this was held on the KIET campus, a well-known private college. They also hold a WhatsApp group with 500s+ loyal customers, and this group is engaged daily with regular updates and offers.

Challenges Faced

Considering this fact, where every given day, a new restaurant, cafe, or a cloud kitchen opens in their territory. Oye Treats as a cloud kitchen, had one important job at hand to do, for ensuring growth and revenue. That was to build a solid online credibility.

Oye treats was hearing positive reviews on almost every order served, this made them think, what if we collect these as video reviews and use them for building credibility?

The thought led them to jolt down a few challenges they wanted to solve going forward. Those were:

Easily collect audio, video, and textual reviews from customers.
Handle the collected reviews seamlessly in a structured way.
Build a landing page to showcase all the best reviews.
Divert traffic towards the WhatsApp group, ensuring the commission amount of a food aggregator platform is negated through direct orders.

Solution

Oye Treats was on the lookout to solve their challenges while also wondering how many tools would be needed to solve all of them.

The Feedspace team came across Oye Treats during our regular daily activities. We saw the potential of our tool for their growth, and so did they. After the initial conversation, it was clear and surprising to Oye Treats that Feedspace can not just solve one but all of the challenges. The solution that Feedspace offered was:

Feedspace helped them create an all-in-one review collection form.

Oyo Treats feedback form for collecting customer reviews and testimonials

Helped them create a workspace from which reviews can be handled.
Helped them set up a dedicated testimonial page and imported their reviews into that.

Oyo Treats Wall of Love showcasing imported customer reviews for trust and credibility.

Helped them set up a button on their landing page, which led visitors to their WhatsApp group.

Button on Wall of Love page directs visitors to the WhatsApp group

Provided them with data security with the help of a dedicated cloud server.

Implementation and Impact

The implementation of Feedspace helped Oye Treats to maximise their momentum of online orders. There were a couple of notable impacts Feedspace brought to their business. Speaking of:

The all-in-one review collection form provided their customers with an option to upload video, audio, and text reviews as per their choice. It was customizable and offered a clean user experience.
They now had a dedicated landing page. This was a Wall of Love that contained the best of their video and textual reviews for credibility building.
They had the option to integrate a button onto their landing page, which they did. Once a new visitor goes through the reviews on the Wall of Love landing page, they click on this button to check their WhatsApp group.
They were now able to handle end-to-end aspects of reviews. Be it import, capture, showcase, or manage. All of it was done with a dedicated online workspace, which ensured security through a cloud server.
The diverted traffic towards the WhatsApp community also ensured that they cut down on 30% commission costs of a food aggregator platform by taking in direct orders through WhatsApp.

Conclusion

Before Feedspace, Oye Treats was on a hunt to find a couple of tools to address each of their challenges. With the introduction of Feedspace, they were relieved and excited that Feedspace alone can solve all of their challenges in the most efficient way.

They were now able to showcase credibility, cut down on aggregator commissions, increase the user base in the WhatsApp community, easily collect reviews, and lastly, handle the end-to-end aspects of it.

Feedspace is a tool of superpowers that can scale any business from zero to hero. It holds all the capabilities of making any business grow. Be it a cloud kitchen, an AI-based startup, or a firm that's a decade old. You name a business, Feedspace can superpower it. What are you waiting for? Sign up for free and superpower your business right now!

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