Freedive Upgrades Feedback with FeedSpace

Introduction

Freedive Nomad, is a diving school whose mission is to teach not just freediving courses but also to enable people to live a holistic life with the help of underwater relaxation techniques. They started to provide training at Xiaoliuqiu, Taiwan, because it's one of the best spots to learn freediving in northeast Asia.

With ideal diving conditions year-round, their training course started gaining traction in no time. People were not just joining to learn diving but to majorly learn and explore the human body's potential to heal itself physically and mentally.

Since they had a unique offering at hand, their registrations grew through word of mouth. But they knew they had the potential to scale bigger and reach a wider audience. To solve this challenge, they understood that it's crucial to utilise video, audio and text feedback and testimonials from their current learners.

The Critical Challenges

Here are a couple of challenges that they were able to list down that, if solved, can take their business to the next level.

Disorganized Feedback: Currently, they receive feedback, reviews, and testimonials on different platforms over the internet. Also, when they receive verbal feedback from customers during physical interaction, even that was not being captured. On the whole, it was scattered all over like a puzzle.

Limited Student Engagement: They wanted to connect personally with their students and build a sense of community through regular engagements. But their existing methods/ways made it hard and time-consuming to achieve this without the help of a tool to automate this process.

Utilising Testimonials Effectively: By now, they knew how important it was to show positive testimonials on their website. However, finding a way in which that can be done most effectively and efficiently was a challenge they wanted to solve.

Finding the Right Solution: Feedspace

When they were searching for the right tool to help them solve their challenges. They came across Feedspace. They were surprised to know that Feedspace could solve all their challenges effortlessly.

With Feedspace, the solutions were clear to them for their 3 major challenges. Here's how it was solved:

1. Can Seamlessly Organize Feedback Now

Challenge: Disorganized Feedback

Solution: Feedspace’s ability to import social reviews allowed Freedive Nomad to gather all student feedback in one central location. Whether the feedback was from Facebook, Instagram, or other platforms, Feedspace made it easy to bring everything together. This streamlined process saved them time and made managing feedback much simpler. Now, instead of juggling multiple platforms, they could view and manage all their feedback in one place.

The overall implementation helped to save time, which now can be invested in other things to scale the business. Going forward, instead of juggling multiple platforms, they can now view and manage all their feedback in one place in a neat way.

2. Effortless Engagement with Students

Challenge: Limited Student Engagement

Solution: They wanted to build a community that provides a space where everyone feels heard and seen. Feedspace offers a feature called Audio Feed, which was the first step towards improving their overall engagement with students.

How?
To their students, they shared a simple form link created with the help of Feedspace. The form had questions with options for students to give honest audio feedback. The feedback provided insights to understand customers better to improve their overall training experience. Involving students to provide easy audio feedback and then quickly act on it turned out to build deeper relationships.

3. Showcasing Testimonials Seamlessly

Challenge: Utilising Testimonials Effectively

Solution: Now, with Feedspace, all the testimonials that they've imported and collected so far can be displayed on their website through a widget or through a dedicated landing page with an option to add a CTA inside the same.

They were easily able to collect text, audio, and video testimonials from a single form, which also offered a great user experience. Managing these testimonials was a breeze as well, with the help of a dedicated workspace.

The dedicated testimonials page, called “Wall of Love”, was a master stroke to capture new customers by showcasing authentic experiences of past learners and then directing the potential customer towards the CTA.

The Impact of Feedspace

After implementing Feedspace, 2 major improvements were observed, which had a direct impact on the business growth.

A Better Community with Solid Engagement

Freedive Nomad was now able to capture everything their customers had to say in-form of feedback. These feedbacks were further analysed to understand pain points for improvements. Being able to receive consistent and quick feedback turned out to be a superpower.

Whether it was tweaking the content, adjusting the pace, The learners also felt seen and heard regularly. With the feedback experience being easy for them, they now felt more at ease and well-connected to the business. The usage of video and audio testimonials provided a better sense of belonging with an added personal touch.

Quick and Consistent Improvements

With the customers feeling more connected than before. It was important for Freedive Nomad to foster this bond further by providing a better experience every day. To achieve that, the collected and imported feedback turned out to be a gold mine.

They created a cycle that can now help them go to the next well. The cycle was to first collect feedback, analyse it next, take action on the same, iterate if something did not work, and take action again with updated knowledge.

This process ensured that on the receiving end, customers experienced consistent and quick actions being taken over every meaningful feedback given by them. With this, Freedive Nomad evolved overall and was on the right track towards scale.

Conclusion

Freedive Nomad's journey with Feedspace clearly shows how important feedback can be for making any business successful.

With Feedspace, they were able to solve their major challenge of managing feedback end-to-end. Be it to import, collect, segregate, store, manage, and showcase. The dedicated testimonials page, Wall of Love, helped them build credibility with first-time visitors. It also helped them showcase their unique proposition as not just a diving school but also a place to learn holistic living.

It's safe to say that Feedspace is a tool that can give superpowers to your business. It can help you with credibility, trust building, customer engagement, product improvements, end-to-end review management, and more. So, what's stopping you? Sign up for free!